Strategy,
Rethought,
Redone

Pre-order now Buy book in the Nordics

The idea

Strategy aims to create stakeholder value through formulation, foundation and destination.

The book

A practical and theoretically founded approach to expand, create and drive value.

Why now

AI, geopolitics and sustainability demand value creation rooted in conscious decisions.

The Premise

Strategy can
unlock untapped
value

Most organizations have a strategy. Far fewer are clear about the value they create, where it comes from, the values it builds on, and the value it will create in the future.

Strategy, done well, requires deliberate reflection. This book aims to reframe the way we approach strategy by putting value and values at its center.

Rather than clinging to outdated models, leaders can embrace new perspectives that help them navigate uncertainty and focus on what truly matters.

The book sets out to:

Challenge existing approaches to strategy
Reveal the assumptions behind them
Offer a universal approach that combines analysis and creativity

It builds on existing research and a review of the strategies of more than 750 publicly listed Nordic organizations, with real cases used throughout.

Inside the book:

Value strategy

Value formulation

Using the value disc to map existing value and value potential.

Value foundation

Building strategy on the ego or eco of the organization. Value as defined through functions, emotions, identity, stakeholder relationships and impact.

Value destination

Identifying utopian futures and the value to be created there. Defining and initiating the change and transformation needed to get there.

The integrated value strategy framework

Bringing value formulation, foundation and destination together to develop ecosystem based and human oriented strategy as AI infuse organizations.

A wiser approach to strategy

Strategy as a combination of reflexes, reflection and reflexivity.

Well known Nordic companies as cases

You will learn more about the strategy of for example Spotify, Marimekko, Tetra Pak, Novo, Norwegian, Ikea, Maersk and others.

How Spotify used “The Band”
Manifesto to develop a music
ecosystem

Music streaming · 7000+ people · Sweden

01 · The assumption

In creating an ecosystem all stakeholders must want to join

By using “the Band” metaphor Spotify builds to the rationale for people to come together based values that appeal to all their stakeholder such as artists, listeners and employee. They create a space where people want to play along.

02 · Stakeholder sensitivity

Strategy communication as stakeholder sensitive

One massage might not fit all. Spotify communicates strategy differently to employees and investors, where investor communication are around the business model while employees are engaged as a band.

03 · Stategy uniqueness

Strategy is about uniqueness – also in approach

The case illustrates that strategy ultimately is about uniqueness and the ability to create value for stakeholders – even in how they approaches strategy – for example by framing themselves as a band.

Who it’s for

Written for
the people
who have
to deliver

But who understands that reflexivity, values and purpose will make the delivery even better.

For leaders and practitioners

Applications, cases, talks and workshops

For educators and researchers

The research, courses, teaching and review copies

About the author

Tale Skjølsvik has worked with leaders on strategy and taught it for more than 25 years.

Tale Skjølsvik works as a professor in technology leadership at the Department of Computer Science at OsloMet – Oslo Metropolitan University, where she also serves as a board member. She holds a Ph.D. in Strategic Management from BI Norwegian Business School and has experience as a management consultant from Bain & Company and Gemini Consulting. Tale has served and continuous to serve on a number of boards across sectors.

Her research concentrates on the strategic management of knowledge intensive service firms and the implication of artificial intelligence and digitalization in organizations and society. She has published papers in a number of leading international journals. This is her first strategy book.

Tale hosts the Value Strategy Pod where she decomposes the strategy of Nordic Organizations to understand what drives their value.

Listen on Spotify

OSLOMET · BI NORWEGIAN BUSINESS SCHOOL · BAIN & COMPANY · GEMINI CONSULTING · VALUE STRATEGY POD

Where to hear Tale next

All events and talks

4-5 Nov

Strategic leadership course

Tekna · Oslo

17 Nov

Book presentation

Hanken School of Economics · Helsinki

18 Nov

Konsulentprisen 2026

Ambassaden - Sentrum, Oslo

23 Nov

Book launch

Litteraturhuset · Oslo

30 Nov

Panel at Jennifer Vessels' book launch

Emergence · Lillestrøm Library

3 Dec

Book presentation

NEON · Bergen

Press and speaking

Bios, photos and talk topics for journalists and event organisers.

Download press kit .zip 24 MB

Tale Skjølsvik has worked with leaders on strategy, and taught it, for more than 25 years. She is Professor of Technology Leadership at the Department of Computer Science at OsloMet – Oslo Metropolitan University, where she also serves as a board member. She holds a PhD in Strategic Management from BI Norwegian Business School and has worked as a management consultant at Bain & Company and Gemini Consulting. She has served, and continues to serve, on a number of boards across sectors.

Her research focuses on the strategic management of knowledge-intensive service firms and on the implications of artificial intelligence and digitalisation for organisations and society. She has published in a number of leading international journals.

Value Strategy is her first strategy book. She also hosts the Value Strategy Pod, where she takes apart the strategies of Nordic organisations to understand what drives their value.

SPEAKING, WORKSHOPS US, Central Europe, Asia, Africa

Ellen Yang

Punktuation PR

ellen@punctuation-pr.com

US +1-857-279-0251

PRESS NORDICS

Include the date, place and audience.
Replies within two working days.

“Value Strategy plumbs the depth of a very deep Blue Ocean: AI and continued human involvement in the value creation process, in order to foster a continued emphasis on human values to build innovative futures that are sustainable, ethical, and deeply human. This is a must-read for those leaders who still cherish humanity’s role in a world of increased AI reliance.”

William (Bill) Fischer,

Senior Lecturer at the Sloan School of Management and

Emeritus Professor of innovation Management at IMD,

Named to the Thinkers50 Hall of Fame.

“For decades, strategy has taught leaders to ask where to play and how to win. Tale Skjølsvik asks a bigger and more human question: what do we value, what value do we want to create, and what kind of future do we want to shape? Drawing on Nordic perspectives of trust, collaboration and stakeholder value, she challenges us to expand how we think about strategy, at exactly the moment when technology is expanding what is possible.”

Kimberly Mathiesen, CEO, Hub Ocean - founded by the Aker Group and the World Economic Forum, Member of the Supervisory Board, Bayer